Consent and opt-in

Each contact has a consent state for every channel — WhatsApp, SMS and Email — that controls whether you may include them in marketing sends. This is operational guidance, not legal advice.

Marketing consent vs transactional replies

The opt-in toggles record explicit marketing consent. They do not affect 1:1 transactional replies — answering a guest who messaged you is always allowed, regardless of their marketing opt-in. Opt-in matters when you broadcast to a segment (see Campaigns).

The three states

• Opted in — can receive marketing on that channel.

• Opted out — marketing is blocked on that channel; transactional replies still work.

• No consent yet — consent hasn't been captured; capture it before including them in marketing.

On the list, each contact shows a WhatsApp / SMS / Email opt-in indicator. On the profile, the Channels & consent card lets you set each one.

Changing a contact's consent

On the profile's Channels & consent card, select Opt in or Opt out for a channel and confirm. Every change is logged under the contact's Activity with your name and a timestamp, so there's a clear trail for compliance.

Where consent comes from in the first place

For booked guests, the lawful basis to contact them is the consent your booking flow captures — Viqal acts on that. The toggles here let your team record and manage consent per contact on top of it. See How we handle guest data.